Sport’s Hidden Stories

Have you got a story to tell?

In a world where fans are bombarded with content, we work with governing bodies, brands and sponsors to tell the extraordinary stories in sport that have gone unheard.

With four acclaimed long-form sport documentaries and countless short films to our name across a wide range of sports, we have a proven track record of uncovering and telling sport’s hidden stories with authenticity and impact.

Delve into the astonishing stories in sport we have given a voice to below. And let us tell yours.

THE STORIES SO FAR...

THE SURFACE (Sport Group and Polytan)

Hockey’s amazing transformation from grass to artificial turf.

“As a longstanding partner of hockey, we were looking for a way to tell our brand story in an authentic way. With The Surface, Level Films gave a voice to hockey’s 4,000-year history and its astonishing 45-year turf story and in doing so, told our brand narrative in a unique and original way. The feedback from fans and stakeholders has been phenomenal.”  Richard Tattershaw, Global Marketing Director, Sport Group and Polytan

The Surface is a 20 minute commissioned film in hockey, paid for by a strong commercial partner with a genuine interest in growing the sport of hockey and, indirectly, their hockey book of business. Filmed remotely, working with film crews across 9 countries during the pandemic.

FULL FILM

THE ENDLESS WINTER (Ford)

How Californian cool arrived on Britain’s bracing beaches.

“We were really excited about the opportunity from the first contact with Matt and James but we were blown away by the partnership across the project; and vitally the final output that I still watch for pleasure to this day.  It is a real testament to the craft and skill of Level films that we were able to create a lasting hymn to those early surf pioneers whilst interweaving a compelling brand story.  I’d have no hesitation in recommending Level Films as brand content partners” Richard Beard, Marketing communications manager, Ford

It may be called Endless but this theatrical, TV and online documentary was a love affair with origins from the get go. Endless is an exploration of how and why the British surf scene came to be. It’s told by those who pioneered the waves and shown through the eyes of two guys (Matt and James) who weren’t part of the cultural movement but were captivated by it’s magic.

FULL FILM

THE ENDLESS WINTER  2 (Ford) 

Europe is and always has been a travelling surfer’s dream.

After the success of the first Endless Winter film… we did it again! This time following the sun south, charting the classic surf trail from Cornwall to Morocco. Filmed on location in England, France, Spain, Portugal, Morocco, Germany, Ireland, Norway, California & Hawaii – staring the best waves, surfers and storytellers in Europe.

Our brand partner Ford of Europe and their featured vehicle the Ford Ranger made the journey possible and in doing so we were able to capture authentic footage of it transporting surfers across Europe and beyond. Broadcast internationally, including on Channel 4 in the UK and streamed on Amazon Prime.  Additional online content was also created; 6x Youtube ‘webisodes, as well as multiple social cutdowns, including a number that were client specific.

FULL FILM

FEATURE PROJECT

INDIA’S GAME (The Government of Odisha)

The forgotten story of a team that united a nation

We are delighted to express our gratitude to Level Films for their exceptional work in crafting this documentary on the history of Indian Hockey. The documentary beautifully captures the essence of Indian sports and showcases how hockey has been woven into the fabric of our nation. The journey of hockey is parallel to the journey of India, and Level Films’ ability to understand this and grasp the nuances in the documentary was truly impressive. Thank you for making this documentary a cherished and remarkable reality. R Vineel Krishna, Special Secretary to Chief Minister, Odisha

FULL FILM HERE

Making India's Game

PLANNING

 

Having seen our 2021 Hockey history film ‘The Surface’ (see above), The Government of Odisha approached us and asked us to document the glorious history of Indian hockey. We jumped at the chance!

With 100 years of Indian hockey history to work with, we first had to decide which elements of the story to tell. We landed on 3 iconic mens games – India v Germany 1936, India v Great Britain 1948, India v Pakistan 1975 – and the Tokyo 2020 Olympics where both the men’s and woman’s team reached the bronze medal matches for the first time in 40 years.

The next challenge was to find the right characters to bring these stories to life; who could tell these stories, where were they now and, in many cases, were they still alive? Working closely with Hockey India, hockey historians and a Delhi-based logistics team – we whittled a list of 200 potential contributors down to 40.

ON LOCATION

 

After three months of planning we started filming in India; a 4000km, three week trip that took us from Bengaluru to Delhi via Odisha and the Punjab. In each location we interviewed current and ex-hockey players, fans, sports journalists, historians and family members of former players. For many of the players this was their first chance to give a personal account of playing for a team that inspired a nation at key moments in history.

Along the way we captured footage of Indian culture and the nation’s deep love of Hockey; from national training camps to remote village playing fields. The final challenge was to source as much archive footage as possible, often taking the chance to capture personal archive and medals while with our contributors.

 

THE EDIT

 

With 40 hours of fascinating and moving interviews in the can, we began the mammoth task of cutting the footage down to the best 30 minutes – adding a narrator to help lead the story and add to the finished film’s International appeal.

With a structure in place and a clear understanding of the specific stories we wanted to depict, we began sourcing further archive footage and still images from a range of international sources – including personal collections, hockey museums, the IOC, British Pathé and Hockey India.

THE RESULTS

 

India’s Game was launched on Odisha’s YouTube channel on August 15th – Independence Day in India. To date it has revived over 1 million views.

Level Films seamlessly captured the essence of the vision, and we are grateful that they loved being in India for this project. Overall, working with them has been a wonderful experience from start to finish. Their dedication to unique storytelling and their passion for bringing our vision to life on the screen made the entire process easy. We highly recommend Level Films to anyone seeking to portray their stories through the lens of expertise and creativity. R Vineel Krishna, Special Secretary to Chief Minister, Odisha

The Filmmakers

LEVEL FILMS

LEVEL FILMS are known for getting to the heart of why movements exist and they tell those stories through unforgettable documentary films for TV Cinema and streaming platforms. By doing this they give brands and organisations the power to captivate existing audiences and capture new ones.

Our directors Matt Crocker and James Dean approach film-making from different angles that come together to make their co-productions unmistakable and unforgettable. (scroll right to meet them…)

MATT CROCKER - STORY DIRECTOR

Matt is an award-winning factual film-maker, working in both broadcast TV (BBC, Channel 4, E4, ITV) and branded-content (AXA, Ford, Hush Puppies, The Times).

In his ongoing role as Shooting Director on BBC1’s ‘The One Show’, Matt travels the UK telling stories about fascinating people, adventures and causes. From Bill Bailey looking for seals in the Thames to the true story of trailblazing Black police officer Leroy Logan.

For Matt, story is everything. What specific stories do we want to tell? Who is going to tell them? How do we want to make viewers feel? These are the questions that Matt poses and answers when writing, directing and editing.

 

 

 

JAMES DEAN - VISUAL DIRECTOR

James has been making visually stunning, award-winning films for over 20 years – working with global brands including Ford, Merrell, Clarks Originals, Polytan and World Rugby.

Whether he’s telling the story of Raheem Sterling’s Jamaican roots or the inspiring tale of a 71-year-old World Champion athlete, James is always thinking about how to paint the picture that brings the story to life; to entertain, inspire and move the viewer.

James has a skill for uncovering archive footage and stills from the biggest broadcasters to the back of a garden shed. Using motion graphics, quirky animations and cutting-edge camera and editing techniques, James brings a timeless charm to all our films – from online hits to feature-length TV and cinema.

Contact

Let us tell your sport’s hidden stories.

Are you a sport federation, partner, stakeholder or brand looking to reach and engage your audience? Do you need a more impactful way of leveraging existing sponsorship commitments?

All sports, from the newest to the most storied sports have untold gems to tell. 

Let us give a voice to yours. In the telling, you can unlock one of the most powerful marketing tools in your kit bag.

info@levelfilms.co.uk

+44 (0) 1173292330

STUDIO 5, 31 BERKELEY SQUARE, BRISTOL, BS8 1HP